Big Disco 

On the 1st of July 2016, the inception of BIG DISCO marked a significant milestone, emerging as a one-of-a-kind event during the Yorkshire Festival.

Distinguished by its deviation from the ordinary, embrace of the unusual, and penchant for the unexpected, BIG DISCO unfolded as a multifaceted spectacle. It seamlessly blended elements of urban regeneration, cultural resonance, artistic expression, and musical allure, converging into an exuberant celebration of epic proportions.

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The day itself became a historical juncture, hosting the grandest intergenerational party ever witnessed in Leeds.

 

Preceding the event, the anticipation was heightened by an extraordinary national tongue-in-cheek campaign, complemented by strategically placed brand-partnered activations throughout the city. Notably, a splendid array of miniature discos materialized in diverse settings, ranging from schools and shopping centres to hospitals, ensuring that the joy of BIG DISCO resonated with all.

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This ambitious undertaking transcended borders, capturing the attention of an international audience and culminating in a remarkable feat – 22,000 individuals, united across the globe, dancing in unison to a singular tune.

 

BIG DISCO, in its entirety, became an inclusive and joyous experience, leaving an indelible mark on the collective memory of those who partook in this unparalleled celebration.